Part of my story
is creating fashion that empowers women around the world
01
Design for women
I am a seasoned fashion designer specializing in light and heavy woven products, with a broad experience from leading design teams in diverse categories including blazers, trousers, outerwear, dresses, skirts, blouses, sportswear, underwear, nightwear and swimwear.
03
Design philosophy
My approach to fashion design is rooted in a deep understanding of our clients' desires to express themselves through fashion. By meticulously following fashion shows and analysing trends, I craft aspirational collections that elevate the customer experience and consistently create commercial best-sellers. My work has liberated fashion for a diverse audience, blending innovative trends with classic styles to produce garments that women love to wear.
02
My work
Expertise in creating trendsetting, price-conscious, heavy and light woven products. Since 2009, I've specialised in heavy woven blazers, skirts, and trousers since 2017. My designs consistently generate multi-billion SEK in annual revenue, marking them as global commercial successes.
04
Satisfaction
The ultimate reward in my career is seeing my designs become global wardrobe staples, worn by women worldwide. While surpassing sales forecasts is gratifying, my true joy comes from observing the confidence and satisfaction women exhibit while wearing my designs, be it in a professional setting or at a social event.